SpeedShare strengthens its position

SpeedShare strengthens its position as a leading provider of Asia business development services to automotive, performance, motorsport & karting companies. Alliance with Sine Qua Non provides extended European coverage & support for clients in the automotive and sports industries


In 2018 SpeedShare worked on exciting projects and serviced a number of new European clients. A significant part of the year was focused on supporting one of our UK clients develop its motorsport offering in Japan. In addition, we successfully started and delivered a Phase 1 market entry project for BirelART, one of the world’s leading go-karting companies, interested to learn about the Chinese market. In 2019, SpeedShare renews its assignment with Oreca Group to support the further development of its Oreca Asia business.

SpeedShare Karting Solutions, the turn-key karting service of SpeedShare, completed a new indoor kart track project in Huizhou, Southern China, in October. This premium karting venue is the centrepiece of a new European themed park offering a multitude of enriching activities.

Our global team is composed of senior managers and was strengthened with knowledgeable market specialists in 2018. Managing Director Benjamin Grenon based in Hong Kong; General Manager Jim Moore based in Cleveland; Executive Advisor Keith Wong in Hong Kong and Shanghai. We continue to provide clients on the ground support with our market specialists in Mainland China and Japan.

SpeedShare has, in the past, focused on serving its clients out of its offices in Hong Kong, Shanghai and Cleveland. With a new alliance partnership with Sine Qua Non (SQN) located in the UK, SpeedShare is now able to offer its European clients a support closer to home. With local teams in the US, Europe and Asia, the partners can ensure high quality integrated and consistent delivery of regional and global communications and sponsorship initiatives.

The partners not only offer comprehensive geographic coverage, but also form a formidable strategic fit in terms of sector focus. The team at SpeedShare has a long and successful track record in automotive and motorsports built over 15 years in China and other Asian markets. SQN has built a strong reputation within the technology, automotive and sporting arenas for the last 17 years.

Benjamin Grenon, SpeedShare Managing Director said: “We are very excited to have completed a successful 2018 and embarked on an exciting new journey in 2019 with our new partnership with SQN. Together we significantly increase our reach to new markets and are now able to offer clients truly global solutions”

Claire Ritchie, CEO at SQN said: “We are delighted with our new partnership with SpeedShare. The values and culture that we all share, together with the skills and experience each of us offers will help us build on our recent impetus and to expand value creation for new and existing clients.”

About SpeedShare Limited
SpeedShare exists to support motorsport and automotive companies who dare to venture into new territories. With expertise in the automotive, motorsport, performance & karting industries and a wide network in Asia, Europe and the USA, we always treat our client brands with the same respect that we would our own as we develop and implement local first growth strategies. For more information visit speedshare.com.hk

About Sine Qua Non International Limited (SQN)
From its offices in Henley-on-Thames and Derby, Sine Qua Non (SQN) offers a full range of marketing, communications and sponsorship services to companies around the world. From traditional PR to digital media solutions, SQN has developed its credentials over 17 years, working primarily in the automotive, technology and sport sectors. sqn.agency