Sponsorship expertise and empowerment
ZIC is China’s premier racing circuit, a really unique racing circuit in the way it operates. It is both a promoter (Pan Delta and CSBK) and an international grade racing track host to over a hundred events each for car manufacturers.
SpeedShare was appointed to represent ZIC’s sponsorship services & provide sales training in China. SpeedShare developed a tailored solution to help ZIC fulfill its sales and training objectives.
SpeedShare clarified ZIC’s sponsorship offering and designed a sponsorship training program for the company. SpeedShare provided training sessions for sales team and all manager level staff in order to educate them on the specifics of sponsorship. SpeedShare then approached potential sponsors in Shanghai, Beijing and Hong Kong.