ILMC / WEC

ILMC (Intercontinental Le Mans Cup – and what is now WEC World Endurance Championship) is a project of the ACO (Automobile Club de L'Ouest), the owner and promoter of the world famous 24 Hours of Le Mans race in France.

With its first race in China in 2010, ILMC needed extra support to make sure that the marketing strategy to promote the event and the on-site communication with Chinese teams was going to be flawless.

SpeedShare worked directly with ILMC's selected local event organizer to make sure that all marketing was done according to plan and provided liaison services with Zhuhai International Circuit management team to guarantee effective communication.