Michelin

The world leader in tires, Michelin, through its Michelin Asia Pacific Head Office organizes every year 20 to 30 days of events in Malaysia to invite customers from the whole region to experience the thrill of becoming a car racing pilot for 1 day. Over 500 guests are invited each year to participate.

Michelin needed a new operator to manage its Michelin Pilot Experience program. SpeedShare was selected for its strong knowledge of motorsport and event management to take over this project, ensuring a smooth transition from internal management to outsourcing.

SpeedShare developed a solution partnering with a worldwide specialist of driving events, packaged in a 3-year plan: selecting expert partners, proposing a full transition plan, expanding events to other countries, and ultimately acquiring the fleet of racing cars to create new excitement for customers.